The Cowboys have always understood that there's more to football than just football. (Getty Images)
You'd expect a maximum of revenue-generating ideas in any stadium owned and built by Dallas Cowboys owner Jerry Jones, and to date, the man has not disappointed. In addition to the behemoth video screen above the middle of the field, Cowboys Stadium is also known for hosting concerts, college football games, and soccer matches. And in the largest domed or retractable-roof stadium in the world, there's a lot of room for ancillary interests.