Back-to-school season starting to rival holiday season for buying cellphones

By LuAnn LaSalle, The Canadian Press

MONTREAL - Students are hooking up more and more with wireless companies in the back-to-school season, making this period a key time for buying cellphones.

New smartphones are usually launched at this time along with plenty of deals as back-to-school starts to rival the holiday shopping season for cellphone sales, say analysts and wireless providers.