We love a good rags-to-riches fairytale, but here's a story people are far more interested in reading: Riches-to-rags.
Take Business Insider's coverage of this year's record-breaking Mega Millions jackpot, for example. When we posted breaking news on the three-way split between the winners, the story garnered a little more than 3,000 page views.
A week prior, we ran a feature on 14 lotto winners who wound up blowing their fortunes. As of yesterday, it had nearly 400,000 page views.
This Is What Everyone's Too Afraid To Say About Rich People
