(A PC product with no artificial colours or flavours.)
In response to a consumer shift towards healthier eating, Loblaws has announced that they will be removing all artificial colours and flavouring from their President's Choice line of products.
All artificial colours will be removed by the end of this year, and all artificial flavours will be phased out by the end of 2013.
"We are focused on food and committed to taking the lead on those issues of importance to Canadians. We're also thinking more strategically about corporate social responsibility and the areas in which Loblaw can have the greatest impact," says Ian Gordon, senior vice president of Loblaw Companies Limited.
Loblaws removing artificial colours and flavouring from PC products
