Jody White is one happy man. Just before the holidays our resident web guru (he writes the Proving Grounds blog for MoneySense.ca) became the proud owner of his first condo. The amazing thing is that he nabbed it with a bid that was $10,000 less than the nearest competing offer. As a first-time home buyer, Jody chalks his win up to a great real estate agent who really understands the power of negotiation. Turns out there's an art to buying property as well as a science. And as Jody discovered, using a little psychology when you're sitting across the table from the seller can pay off with a winning bid that's thousands less.
Know more than the other side
When you're buying a house, knowledge is power. Ask any successful home buyer and she'll tell you that the key to a successful negotiation is to walk into the room fully prepared. In particular, you should find out how close the property in question is to public transportation and major roads. Look at the taxes and neighbourhood crime rates. Consider the quality and proximity of schools, community centres and stores. All of these factors can have a big impact on how much a house is worth.Most importantly, though, get to know the sale price histories of similar homes in the area. That way, if you think the price of the home you want to buy is too high, you could point out, for instance, that an almost identical house down the street just sold for $20,000 less and it has a second bathroom. Use this to negotiate a lower price.
The delicate art of negotiation
