First came Paris Hilton. Then the documentary about heirs of the One Percent, "Born Rich," and MTV's series "My Super Sweet 16." Now comes the dot-com version of silver-spoon voyeurism: "The Rich Kids of Instagram."
The blog on Tumblr features photos set in gilded frames of rich kids and wanna-bes in various states of excess, undress and indulgence, and ever since its launch last month, "The Rich Kids of Instagram" has touched off a firestorm of debate over rich kids and social media.