You can almost hear the brass at Hasbro screaming "OPTIMUS" in their best Shia LaBeouf impersonation.The popular toy company has filed a lawsuit against Asus, the consumer electronics product manufacturer, over the use of the name 'Transformer Prime.'
Hasbro recently filed the suit in Los Angeles, arguing that the name of the latest Asus tablet is a little too close to the toy-maker's Transformers brand. Seeking damages and a temporary injunction, Hasbro cites its "willingness to aggressively protect its brands and protect it from companies who 'misappropriate' its intellectual property," according to Geek.com.
Hasbro Toys sues Asus over ‘Transformer Prime’
