As business models go, it's all pretty straightforward: beer, fried food, and pretty girls who smile a lot and show some skin. And it's successful, too. The 'Hooters' chain has made a lot of money that way, but so have a number of other chains. For evidence, see this story by Jason Daley, for Entrepreneur: 'Breastaurants' Ring Up Big Profits.
Franchises inspired by the Hooters model — such as Celtic-themed sports bar chain Tilted Kilt Pub & Eatery and faux mountain sports lodge chain Twin Peaks — have expanded rapidly over the last half decade, while corporate-owned chains like Brick House Tavern + Tap and Bone Daddy's House of Smoke are picking up steam regionally. In fact, for the next couple of years, this segment (often referred to as "breastaurants") is poised to be one of the fastest-growing restaurant categories….
OK, so it works. But it is also a business model that draws its share of criticism. A man doesn't have to be a total prude to find himself thinking, "hmm…would I want my daughter / girlfriend / sister working there?" And if not, "why am I so comfortable with other people's daughters / girlfriends / sisters working there?"
Beer, burgers, and pretty girls
