Apple's efforts to launch a new cloud-based music storage service for iTunes users are gaining steam—the company has reportedly already inked a deals with Warner Music Group and at least one of the remaining three largest music labels.
Apple has reached a license agreement to offer Warner's music ahead of the launch of what industry watchers believe will be an online music "locker" service similar to one Amazon launched last month, CNET reported Friday.
A day earlier, AllThingsDigtial reported that Apple had inked deals with two major labels and that vice-president of Internet services Eddy Cue would be in New York on Friday to negotiate deals with the remaining two.
In addition to Warner, the top three music labels are Universal Music Group, Sony and EMI.
If the reports, which cite unnamed music industry sources, are accurate it would mean Apple would be launching its anticipated cloud-music service very differently than its rival rolled out its own music locker offering. Amazon launched without licensing agreements from major labels.
Apple Inking Deals With Big Four Labels For iTunes Cloud-Music Service
via pcmag.com
